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On October 1–2, 2026, Frobisher International’s second Sustainable Development Forum was held in Greater Vancouver. Sinocan Supply Inc. attended and sponsored the event, hosting a professional tasting booth on site.

Three Xijiu labels shared the stage: Xijiu 1988, Junpin Xijiu, and Jinzuan Xijiu — from classic expressions to Eastern aesthetics, guests tasted three generations of Xijiu in one sitting, experiencing the sauce-aroma character and layered body.

The booth offered two experiences side by side: straight tastings on one hand, and on the other, a professional bartender mixing cocktails with Xijiu as the base spirit — tradition and modernity in a single glass.

From production region and brand to cross-border markets and local distribution — for a Chinese baijiu to truly go from “arriving in Canada” to “entering the Canadian market,” every link in the chain must mature. Through wine as a medium, Sinocan Supply Inc. is bringing Eastern flavors to a wider audience.

