Sinocan Supply Inc.

Recently, a delegation led by Li Huanjiang, Deputy General Manager of Kweichow Moutai Import & Export Co., Ltd., and Zhou Peng, Deputy Sales Manager, travelled to Canada to survey Moutai’s overseas markets — systematically studying Canada’s liquor market environment, channel landscape, brand communication and future cooperation. As Moutai’s Canadian distributor, Sinocan Supply Inc. hosted the visit and organized topical exchanges and market visits.

Surveying Overseas Markets in Depth, Exploring New Growth Paths

Against the backdrop of global consumption upgrading and the continued internationalization of Chinese baijiu, Kweichow Moutai — a leading brand of the industry — draws close attention for its overseas development. During the visit, the delegation focused on terminal sell-through, channel-structure optimization, brand promotion methods and shifts in local consumer preferences, working to grasp frontline dynamics of the Canadian market and provide decision-making reference for Moutai’s long-term North American strategy.

Accompanied by Sinocan Supply Inc., the delegation studied the local liquor distribution system and terminal retail environment first-hand, exchanging views on product display, pricing, consumer profiles, festive gifting markets and high-end banquet scenarios. The two sides also discussed raising Moutai’s brand influence in Canada, advancing channel collaboration and maintaining market order, proposing several constructive directions.

Sinocan Supply Inc.’s Full Hosting Drives Exchange and Cooperation

As a liquor company deeply rooted in the Canadian market, Sinocan Supply Inc. has long followed the spread and development of Chinese baijiu in North America, investing steadily in local channel expansion, compliant operations, retail partnerships and market promotion. Sinocan Supply Inc. will continue to leverage its local strengths, actively supporting Moutai’s overseas business — exploring brand promotion, channel building, terminal management and consumer education — to help Chinese baijiu culture take root and grow its influence in Canada.

During the exchanges, the Sinocan Supply Inc. team also shared local-market insights on Canadian consumers’ perception of spirits, paths for promoting baijiu tasting culture, channel cooperation models and marketing approaches. Both sides agreed that Canada’s multicultural background and premium-spirits consumption base offer Moutai strong room to deepen localized communication and build stable growth channels.

Market-Oriented, Strengthening the Brand’s International Communication

The visit was not only an overseas market research trip, but an important step in grounding Moutai’s internationalization strategy. The delegation said it will stay market-oriented, keep strengthening communication and collaboration with overseas partners, improve the overseas operating system and continuously raise the brand’s international influence.

Both sides look forward to using this Canadian visit to deepen cooperation — steadily advancing the Moutai brand in Canada and North America on a broader platform, while using wine as a medium to keep promoting Chinese baijiu culture internationally and telling China’s brand story well.

Hand in Hand for High-Quality Overseas Market Development

With a tight itinerary and in-depth exchanges, the visit deepened understanding and trust between Kweichow Moutai Import & Export Co., Ltd. and Sinocan Supply Inc., laying a solid foundation for future cooperation. Going forward, both sides will stay in close communication, actively exploring more efficient, compliant and sustainable market cooperation models — jointly driving high-quality development of Moutai’s overseas markets and contributing to Chinese baijiu’s journey to the world.