Sinocan Supply Inc.

In July 2025, Vancouver, Canada welcomed a grand occasion where culture and fine wine blended — the “Jiugui · Vancouver Tasting Dinner”, co-hosted by Sinocan Supply Inc. and Hunan Jiugui Liquor Co., Ltd. of China, was successfully held. More than a premium baijiu tasting, it was an important cultural event for inheriting and spreading Chinese wine culture.

Culture as Soul: A New Paradigm for Baijiu Going Global

Jiugui — born of ancient brewing craft in western Hunan — represents China’s fuyu-aroma baijiu. As one of the shining calling cards of traditional Chinese baijiu culture, Jiugui carries a thousand years of Huxiang-Chu culture, Miao-border charm and artisanal beauty; its distinctive “pottery-jar ageing, ceramic attire, fuyu body” design is a feast not only for taste, but for eyes and culture alike.

At the dinner, Sinocan Supply Inc. specially invited Canadian political and business elites, cultural figures and baijiu lovers to present, through expert narration and cultural displays, the Eastern philosophy and cultural depth Jiugui embodies. The venue blended Canadian character with Chinese aesthetics, linking emotional resonance across lands with wine aroma — utterly intoxicating.

Tasting Fuyu: Craft and Heart Behind the Body

At the dinner, Sinocan Supply Inc.’s Vancouver sales manager Li Mingze narrated on site, telling each wine’s brewing craft, palate layers and human stories behind them. Jiugui embodies the Chinese literati spirit of “reserved, not showy; confident, not exposed” — its body fuyu and fine, mellow on entry and clean on landing, just like the “beauty of moderation” prized in traditional Chinese culture.

Many guests said it was their first deep encounter with Jiugui’s fuyu-aroma style and brewing craft, and they came to see Chinese baijiu anew — not just a drink, but “liquid art” carrying culture, identity and emotion.

Cultural Resonance: A New Platform for China-Canada Grassroots Exchange

Canada is a multicultural nation, and Chinese baijiu has in recent years become an important medium of cultural exchange. Since its founding, Sinocan Supply Inc. has devoted itself to “helping the world understand Chinese wine”, raising Chinese baijiu’s profile in mainstream overseas society through high-calibre events and cultural curation.

A Sinocan Supply Inc. representative said in remarks: “Through premium brands like Jiugui, we hope to bring Chinese baijiu’s charm to more Canadian consumers — so baijiu is not just a drink on the table, but a window into Chinese culture.”

Looking Ahead: Bringing Chinese Baijiu to the World’s Tables and Hearts

Through this strategic partnership with Jiugui, Sinocan Supply Inc. once again fulfilled its duty as a promoter of overseas baijiu culture. Going forward, Sinocan Supply Inc. will keep promoting cultural Jiugui in Canada — through festive events, cultural salons, tasting courses and more — so Chinese baijiu achieves “culture into hearts, brands into markets” in Canada.

This was more than corporate cooperation — a deeply symbolic cross-cultural dialogue. As one guest put it that evening: “Fine wine crosses language borders and climbs culture walls; tonight we are not just drinking, but feeling together a deep cultural current from the East.”