Sinocan Supply Inc.

The RC Show, Canada’s leading restaurant and hospitality expo, concluded April 7-9, 2025 at the Enercare Centre in Toronto. Attracting over 23,000 industry professionals, the show is the largest F&B and hospitality event in Canada. As one of the most culturally distinctive exhibitors at the show, Sinocan Inc. and Artisan Wines debuted the concept of “Chinese White Wine Pavilion” to showcase the unique charm of Chinese white wine to the global audience.

RC Show 2025 : An industry event with a lot of excitement

In its 80th year, RC Show 2025 is themed “FUEL” to promote innovation, education and industry growth. In addition to the “China White Wine Pavilion,” the show featured a number of highlights, including world-class conferences, industry competitions, and coffee, tea and dessert demonstrations, providing attendees with a full range of industry information and experiences.

Notably, renowned chef and humanitarian José Andrés gave a keynote speech at the conference, sharing his insights on the future of the restaurant industry and inspiring everyone in the room.

China White Wine Pavilion RC Show Sinocan Inc. Creates Immersive Oriental Wine Experience

The “Chinese liquor exhibition area integrates traditional Chinese liquor cultural elements and modern display methods, presenting a sensory feast of East and West cultural fusion for the audience. The pavilion is decorated with oriental blue color and Chinese dragon elements, which not only reflects the deep heritage of liquor, but also meets the aesthetic expectations of the international audience.

This is not only a place to display wine, but also a space to tell the story of Chinese wine. From the graphic introduction of the brewing process, to the display of physical wine vessels, to the on-site tasting session, the audience was able to understand Chinese liquor in all aspects and from all angles, and feel the deep cultural meaning behind it.

Yanghe Dream Blue in the spotlight, the charm of liquor impresses international audience

The exhibition area integrates modern exhibition design and traditional cultural elements, comprehensively demonstrating the brewing techniques, history and culture of Chinese liquor and the way of drinking. As a key brand in the “China Alcohol Pavilion”, Yanghe Company made a wonderful appearance with its representative products M6+ and M3 Crystal Dream of Dream Blue Series, Blue Classic Sky Blue, Sea Blue and Yanghe Daqu New Sky Blue, whose crystal clear blue bottles attracted a large number of visitors to stop and watch and try, and the scene was full of wine aroma and bustling with excitement. In particular, Crystal Dream became the star of the show, with its soft taste and mellow aroma attracting a large number of visitors to stop and experience it, which was praised by the professional visitors and catering buyers present at the show.

Mr. Ma Lin, Representative General Manager of Sinocan Inc., said, “The Chinese White Wine Pavilion is actually an expression of Chinese culture. We hope that through this form of expression, more overseas consumers will understand baijiu and fall in love with it. Sinocan Inc. hopes not only to bring baijiu to Canada, but also to tell and spread Chinese culture.”

Professional forums help spread the word, liquor knowledge upgraded again

During the show, the organizers of the RC Show, WEST, Sinocan Inc. and Craftsmanship International, in cooperation with the Workshop Stage, also set up the “Baijiu Uncovered: A Sensory Workshop on China’s Signature Spirit” liquor seminar. Spirit”, a baijiu seminar, co-presented by Mr. Rob McCaughey of the WSET Wine & Spirit Education Foundation New York and Mr. Alex Black of Canada’s Famous Cocktails, discussed the unique flavors and blending techniques of the three major baijiu flavors and further deepened the understanding and awareness of Chinese baijiu among the international audience. The event further deepened the international audience’s understanding and knowledge of Chinese baijiu.

The seminar was well attended, with professionals from the restaurant and bar industry actively participating in the discussion and sharing their insights and experiences on white wine. Sinocan Inc. also shared the potential of pairing white wine with western-style food and beverage, as well as its sales and promotion experience in the Canadian market. This cross-cultural exchange not only promotes the promotion of white wine in the international market, but also builds a bridge for the integration of Chinese and foreign wine culture.

During the seminar, participants were immersed in an in-depth understanding of baijiu’s aroma, taste structure and drinking style, and gained a new appreciation for the complex flavors of Chinese baijiu. A local Canadian sommelier said, “I used to think of baijiu as just ‘strong’, but this time it completely refreshed my perception of it, and it turns out that baijiu can also be elegant, delicate and layered.”

Multi-brand Debut. LCBO Omni-channel sales rollout

In addition to Yanghe, Sinocan Inc. has also brought Moutaiol – Constellation Series and Dukang Wine, both of which are Chinese liquor brands that have been gradually recognized in the Canadian high-end market in recent years. Currently the LCBO in Ontario is already selling the full range of Yanghe products including Dream Blue, Sky Blue, Sea Blue and Yanghe Daqu. There are also Moutai Alcohol series, Dukang wine and other famous Chinese liquors. Sinocan Inc. will continue to work with the LCBO to bring more Chinese liquor to Ontario. The above products are already on-line for sale at the LCBO, Ontario’s Liquor Specialty Organization, and can be conveniently purchased by consumers through regular channels.

This multi-brand joint exhibition not only demonstrated the richness of the Chinese liquor category, but also reflected the strategic layout and execution of Hanja Liquor in the Canadian market. Through the continuous layout of LCBO, the organization of tasting activities and cultural dissemination, Sinocan Inc. is building a bridge for Chinese liquor to the North American market step by step.

Culture Goes to Sea, Hanja Liquor Makes White Wine “ Going out, but also into the “

“Going out” is the first step, but more importantly, “going in”, really let the liquor into the local consumers’ lifestyle and drinking context. By creating the “China White Wine Pavilion” as a cultural space, Sinocan Inc. not only demonstrates the internationalization of Chinese white wine, but also makes a positive contribution to the promotion of exchanges between China and Canada in the area of wine culture and trade.

With more and more international professionals taking an interest in baijiu, Chinese baijiu is gradually transforming from a traditional drink into an important part of the global drinking culture. And Sinocan Inc. is an active promoter and innovator in this wave. In the future, we look forward to more Chinese brands going to the international stage, telling Chinese stories and spreading Chinese culture.

LCBO Ontario has been selling the full range of Yanghe products including Dream Blue, Sky Blue, Sea Blue, Yanghe Daqu. It also has Moutai Alcohol series, Dukang wine and other famous Chinese wines. Sinocan Inc. will continue to work with the LCBO to bring more Chinese liquor to Ontario.