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During the festive season of Chinese New Year, Sinocan Supply Inc. partnered with Canada’s renowned Baijiu Bar to host an extraordinary Golden Snake Chinese New Year Moutai Tasting Night on January 29. This exclusive event brought together local cocktail enthusiasts, expert bartenders, and industry professionals to explore the art of Moutai mixology, celebrate Chinese New Year, and discover the endless possibilities of incorporating Moutai into modern cocktails.
A Deep Dive into Moutai: Exclusive Seminar Brings New Insights
That evening, Baijiu Bar was adorned with festive decorations, featuring Moutai’s signature red envelopes and iMoutai window paper-cut designs, creating a rich and immersive Chinese New Year atmosphere. To kick off the event, Mingze Li, Sales Manager of Sinocan Supply Inc., delivered an insightful Moutai seminar for the guests.
Starting with Moutai’s storied history, Li provided an in-depth explanation of its renowned 12987 brewing technique and shared expert tasting tips. The audience—especially bartenders—expressed great enthusiasm, noting that the seminar deepened their understanding of Chinese baijiu culture and inspired new ideas on how to creatively incorporate Moutai into cocktails.
Tasting Night: The Limitless Possibilities of Moutai in Cocktails
For this exclusive event, Sinocan Supply Inc. specially invited Baijiu Bar’s master mixologist, Alex, to curate a three-cocktail menu that showcased Moutai’s versatility in modern mixology. The drinks ranged from:
A Western-inspired fusion, blending Moutai’s signature aroma with the fresh notes of tequila and aloe
A classic Asian twist, pairing Moutai with basil and fish sauce for a bold and innovative flavor profile
These creative Moutai cocktails impressed guests, highlighting the baijiu’s depth and complexity in mixology. Many attendees noted that the experience broadened their perception of Moutai, offering valuable inspiration for future cocktail innovations.
Kweichow Moutai and Baijiu Bar: A Continued Partnership
Notably, Baijiu Bar’s collaboration with Moutai is a long-standing one. As early as 2017, the two partnered to launch the first Moutai Cocktail Week in Canada, introducing four innovative Moutai-based cocktails that ignited a trend for baijiu mixology across the country. This latest event not only continues the legacy of their successful partnership but also underscores Moutai’s growing influence in the global spirits market.
The owner of Baijiu Bar expressed excitement about collaborating with Kweichow Moutai and Sinocan Supply Inc. once again, emphasizing their commitment to promoting Chinese baijiu culture. As a bar deeply influenced by Asian drinking traditions, Baijiu Bar recognizes Moutai’s unique charm and hopes to introduce more Canadians to the depth and elegance of Chinese baijiu.
Kweichow Moutai: Redefining the Western Perception of Baijiu
As the flagship of Chinese baijiu, Kweichow Moutai is reshaping Western perspectives on Chinese spirits. By reinterpreting Moutai through cocktail innovation, it breaks away from traditional drinking styles, unlocking new occasions for appreciation. This modern adaptation makes Moutai more approachable for Western consumers, further paving the way for Chinese baijiu’s expansion into the global market.
As we embrace the Year of the Snake, Sinocan Supply Inc. and Baijiu Bar proudly celebrate Chinese New Year together. Looking ahead, both parties remain dedicated to expanding Moutai’s presence in Canada and beyond, fostering a deeper global appreciation for Chinese baijiu culture while delivering exceptional tasting experiences to spirits enthusiasts worldwide.
